With The Redbury, Matthew Rolston finds inspiration in Tin Pan Alley for an immersive music-centric boutique hotel.
The SBE Hotel Group, under the leadership of Chairman and CEO Sam Nazarian, has earned its visionary status among lifestyle and hospitality companies through strategic partnerships with designer Philippe Starck, chef José Andrés, rocker Lenny Kravitz, and lensman Matthew Rolston. With The Redbury New York—its latest project—it’s easy to see why.
“Since we first conceived The Redbury brand, Matthew Rolston and I worked to craft a sensory and immersive experience, allowing guests to feel at home in a theatrical and expressive environment,” says Nazarian of Rolston’s richly atmospheric aesthetic. “Matthew delivered a design direction that perfectly reflects the bustling artistic community in the NoMad area.”
As someone who has directed music videos for Madonna, Janet Jackson, and Beyoncé, Rolston excels in setting a mood. The 256 rooms at The Redbury feature curated photography and artwork, Bohemian-inspired accents, and luxuriously soft linens. “I was inspired by the rich cultural history of this area of New York,” he says. “Guests will step into a design filled with visual eclecticism, the feeling of soulful American pop music, and a warm and welcoming ambience. I want them to feel both stimulated and relaxed at the same time. That’s something we all crave—especially in New York!” 29 E. 29th St., 212-689-1900