By Christina Clemente | May 5, 2017 | Style & Beauty
New Yorkers aren’t ones to slow down—let alone stop and stare—but Saks Fifth Avenue’s latest window displays (which include nearly 15,000 roses) might just do the trick. On April 28, the luxe department store debuted The Grand Garden Party, its third annual “Glam Gardens” spring campaign with 24 participating brands including diptyque, Chanel, and NARS.
“Year after year we’re inspired by the beauty of springtime and its blooming florals,” says Mark Briggs, Executive Vice President of Creative at HBC. “This year’s theme is an ode to a festive outdoor celebration and was interpreted in a number of creative ways by each brand.” And though each window is different, one thing remains the same: the use of freeze-dried roses from Kiara Flowers, a farm in Ecuador.
The flower theme continues inside the store, with visuals and activations at each of the brands’ respective counters, and The New York Botanical Gardens will receive a portion of all New York flagship store sales through May 14.
Can’t make it to Fifth Avenue by May 21? Scroll down for a close-up of every display—plus exclusive access to Bulgari, Penhaligon’s, and Kiehl’s.
The skin, body, and hair care brand puts the spotlight on the new Calendula & Aloe Soothing Hydration Masque, a lightweight gel mask. “The masque, formulated with hand-picked calendula petals, inspired our selection of supremely lush and golden florals. The visuals in the window will nod to the delicacy of the flowers while bringing its vibrant properties to life,” says Chris Salgardo, President, Kiehl’s US.
The luxe jewelry and fragrance brand’s Rose Goldea is on full display, which Daniel Paltridge, President, North America at Bulgari says “celebrates the precious Damascena rose, as well as the exquisite flacon with its iconic Bulgari Serpenti motif.”
It’s only fitting that Le Jardin de Monsieur Li, a blend of jasmine and kumquat, and Un Jardin Sur le Nil, with green and tangy notes, from the French label’s garden collection are front and center.
The British brand’s McQueen Eau Blanche boasts top notes of violet leaves atop sleek wood and white musk for a modern and feminine blend.
Reminiscent of the Turkish baths from which founder William Penhaligon was inspired to create his first fragrance in 1872, Savoy Steam is the latest from the luxury perfume house. Says Lance Patterson, the brand’s CEO, “Savoy Steam begins amidst the aromatic steam of rosemary and pink pepper, rising into a beautiful mist of roses. The addition of incense and benzoin reinforce the warm feeling of hot steam.”
It’s all about the Magic Collection—the latest in fragrance from the fashion house.
Just like the soles of the brand’s notorious shoes, the color red is a main feature amongst the designer’s three buzzy fragrances.
The Italian brand puts the spotlight on the newest addition to its Les Infusions fragrance collection—Rose.
Each fragrance from the French label’s new high perfumery collection, Maison Lancôme, is crafted in the same manner as Grand cru—wine of the most superior grade.
It’s no surprise the fragrance brand chose to display Nolita—named after Manhattan’s hip downtown ‘hood, two blocks from its headquarters.
The beauty house puts the spotlight on its radiant multi-repair oil, a multi-purpose blend of botanicals, peony, and rare orchid, that leaves the skin dewy and firm.
Izia, the latest eau de perfume from the French label, is an ode to a rose.
The fashion and beauty brand’s No. 5 L’Eau, is a modern take on the original and was created by perfumer, Olivier Polge, the son of former house perfumer and nose of No. 5, Eau de Parfum, Jacques Polge.
It’s all about the fruit at this tea party, particularly pear, a star ingredient in the British brand’s new Comice Pear & Wild Honey line.
The brand’s famed Angel Eau de Perfume, a blend of bergamot and tropical fruits, shines oh so bright.
The fragrance house’s Spring Flower is fresh, flirty, and seasonally-appropriate.
In need of some tightening and brightening before swimsuit season? Look no further than the skincare and makeup brand’s new Body Fit, a contouring and anti-cellulite treatment.
The luxe French house’s dreamy display is fit for a wedding (anyone getting KimYe flashbacks?) and features its eponymous perfume.
From coral to deep lilac, there’s no shortage of color from the makeup label’s Velvet Matte Lip Pencils.
Miss Dior is bright and colorful with notes of tangy red berry and a blend of Grass and Damascan Roses.
The brand’s My Burberry is like a spring garden of sweet peas, peonies, and Damask roses.
Bestsellers from the fragrance house, like L’Ombre dans l’Eau, are on full display.
It’s not just fruit at this stand—the luxe Italian brand puts the spotlight on its Velvet fragrance collection and lip colors.
The home fragrance brand focuses on its new, limited-edition White Camella 3-Wick Candle.