New Yorkers aren’t ones to slow down—let alone stop and stare—but Saks Fifth Avenue’s latest window displays (which include nearly 15,000 roses) might just do the trick. On April 28, the luxe department store debuted The Grand Garden Party, its third annual “Glam Gardens” spring campaign with 24 participating brands including diptyque, Chanel, and NARS.
“Year after year we’re inspired by the beauty of springtime and its blooming florals,” says Mark Briggs, Executive Vice President of Creative at HBC. “This year’s theme is an ode to a festive outdoor celebration and was interpreted in a number of creative ways by each brand.” And though each window is different, one thing remains the same: the use of freeze-dried roses from Kiara Flowers, a farm in Ecuador.
The flower theme continues inside the store, with visuals and activations at each of the brands’ respective counters, and The New York Botanical Gardens will receive a portion of all New York flagship store sales through May 14.
Can’t make it to Fifth Avenue by May 21? Scroll down for a close-up of every display—plus exclusive access to Bulgari, Penhaligon’s, and Kiehl’s.
The skin, body, and hair care brand puts the spotlight on the new Calendula & Aloe Soothing Hydration Masque, a lightweight gel mask. “The masque, formulated with hand-picked calendula petals, inspired our selection of supremely lush and golden florals. The visuals in the window will nod to the delicacy of the flowers while bringing its vibrant properties to life,” says Chris Salgardo, President, Kiehl’s US.
The luxe jewelry and fragrance brand’s Rose Goldea is on full display, which Daniel Paltridge, President, North America at Bulgari says “celebrates the precious Damascena rose, as well as the exquisite flacon with its iconic Bulgari Serpenti motif.”
Reminiscent of the Turkish baths from which founder William Penhaligon was inspired to create his first fragrance in 1872, Savoy Steam is the latest from the luxury perfume house. Says Lance Patterson, the brand’s CEO, “Savoy Steam begins amidst the aromatic steam of rosemary and pink pepper, rising into a beautiful mist of roses. The addition of incense and benzoin reinforce the warm feeling of hot steam.”
The fashion and beauty brand’s No. 5 L’Eau, is a modern take on the original and was created by perfumer, Olivier Polge, the son of former house perfumer and nose of No. 5, Eau de Parfum, Jacques Polge.