New York Pilates, the cult-favorite, globally admired brand known for democratizing and millennial-izing the 100-year old practice has a new home for the company’s flagship space, located at 124 West Houston Street in Bob Dylan’s former practice studio. The beautiful, skylit, two-story lofted space is the largest Pilates location in all of New York, totaling at 4,500 square feet and featuring a sprawling lobby and retail space, two group fitness studios, and an exclusive private training room. This sophisticated, ground-floor location replaces New York Pilates’ first small basement studio, which opened in the West Village five years ago.
Since the brand’s inception in 2013, New York Pilates Founder Heather Andersen, has made it her mission to create a fitness and wellness destination that updated the Pilates experience and workout. At each of their four locations in downtown New York and Montauk, all members and all levels are welcomed for a fifty-five minute, full-body, low impact, strength training session designed to make you stronger, more knowledgeable about your body and bring out YOUR best self. “I wanted to make Pilates accessible, fun, and relevant,” says Andersen. “Most of all, I wanted to create a series of kick-ass workouts with badass 600+ hour certified instructors in gorgeous environments for people who love to move and appreciate a well-connected community.” With their trademark mantra, “Feel Yourself,” New York Pilates encourages members to celebrate their individuality and to achieve their fitness and wellness goals.
While New York Pilates is known for their signature classes (like Core Cult, Abs Arms Ass, and BurnOut), chic decor, and culturally relevant fashion-forward “merch,” the new West Village flagship location is next level and a true manifestation of the brand. “The workout is the main attraction, but every aspect of the studio is meticulously designed for an immersive and elevated experience,” says Andersen’s husband and partner, Brion Isaacs (designer, branding expert, and musician). “You’ll find no mirrors or clocks in the rooms - this was more than an interior design choice, but rather part of the experiential design. The purpose at New York Pilates is to feel yourself.” The entire space was designed by Isaacs, with Andersen and New York Pilates members in mind. Every detail is intended to elevate the workout experience from the studio lighting, array of vintage furniture, custom designed fixtures, sculptural flower arrangements, and signature DJ-curated playlists.
“I’m thrilled to celebrate the grand opening of our new West Village Flagship location, offering our dedicated and loyal members a new space to strengthen and condition their bodies and minds,” says Andersen. “I set out to create a community where people can feel at home and connect to their bodies in the healthiest way possible, this new space is my dream actualized.”
New York Pilates’ unique approach to the fitness experience has differentiated the brand within the crowded wellness market. Still completely self-funded and independently operated by Andersen, New York Pilates boasts sold-out memberships with a roster of “in the know” clientele and over 400 classes each week - many of which are waitlisted weeks out. As the new flagship location opens, New York Pilates is simultaneously working on their next three locations, all opening in 2019. In addition to the expansion, the brand will launch their fashion-forward active apparel label next Spring.