Top models are strutting their entrepreneurial stuff across Manhattan.
Barre none: Alicia Rountree busts a graceful move with trainer Robert Brace for her new fitness app, Supermodel Ballet Body.
They’ve walked in shows from Diane von Furstenberg to Versace and graced the covers of all the glossies, but now the industry’s most talented models are striving for success in a very different kind of spotlight. Case in point: Karlie Kloss launched Kode with Klossy, a scholarship camp for girls to learn how to code, while Hanneli Mustaparta is now one of the industry’s go-to photographers. This fall we’re catching up with three more models—Alina Baikova, Jessica Hart, and Alicia Rountree—who talk about working it off the runway and on the start-up scene.
Age: 30. How you know her: Covers for Marie Claire and Vogue, the Victoria’s Secret Fashion Show, the 2009 Sports Illustrated Swimsuit Edition, and Guess’s 2007 ad campaign. Her venture:Luma Cosmetics, a natural makeup line launching in the US next year. Proudest modeling moment: “When I got my first Vogue cover and the Guess campaign.” The dream for Luma: “I want to educate women on the importance of natural makeup and how to embrace our natural beauty.” The natural look: “Try using the Illuminating Highlighter in Natural Pearl on your cheekbones, bridge of your nose, and brow. It gives you the most luminous glowing skin.” Her advice: “Stay strong, don’t give up, and remain passionate.”
Age: 29. How you know her: Runway shows for Zac Posen, Hugo Boss, and Christian Dior, and campaigns for Gap and Express. Her venture:Alina’s Flowers, a delivery app now launching in the US. Favorite modeling moment: “When I see my work in magazines and on billboards, I FaceTime with my mom in the Ukraine to show her.” The inspiration: “I wanted to update the way we send flowers. The app lets you create your own bouquet and even send a selfie.” Off-duty activity: “Going to Coco & Cru in Nolita.” Her advice: “Believe in your idea, even if everyone around you doesn’t.” Available at the Apple app store.
Age: 30. How you know her: Campaigns for Ralph Lauren and L’Oréal; the Victoria’s Secret Fashion Show; and Tartinery, the New York eatery she founded in 2010. Her venture:Supermodel Ballet Body, a fitness app. The best workout for busy New York women: “The Airborne Ballerina. It has a bit of cardio for a full-body workout and to get your heart rate up. It’ll set you up for a great day ahead.” Off-duty activity: “I can spend hours at the Guggenheim or the Met.” Her advice: “Put in the extra hours, be clear about what you want, and visualize how you want your life to be. You have the power to make it all happen.” Available at the Apple app store