May 23, 2017
May 22, 2017
ManuelRacim’s secret to the perfect fit.
“After years of purchasing custom shirts from Europe, we decided to act on what we saw as a void in the industry,” says ManuelRacim cofounder Manuel Guardiola, who, along with Racim Allouani, creates shirts that combine artisanal French tailoring with fine Italian fabrics.
After creating an online profile with tailor measurements, a stylist guides clients through hundreds of fabrics, cuffs, collars, and buttons along the store’s rotating cabinetry walls. Changes are made on the touch-screen in real time, and three weeks later the finished shirt is sent back from France, ready to be worn. 44 Hudson St., 212-233-0417