New York City has always had a beloved nightlife den mother. We’ve seen Elaine Kaufman, Régine Zylberberg and Amy Sacco—and now Jayma Cardoso joins their ranks.
As co-owner of Lavo with Noah Tepperberg and Marc Packer, the Brazilian charmer helped Heidi Klum host her annual Halloween party with Kim Kardashian, and the venue welcomed a cavalcade of models for the Victoria’s Secret fashion show afterparty.
“I’m friends with a lot of the Brazilian models,” Cardoso explains. “I hosted Alessandra Ambrosio’s birthday party at the former Cain Estate in Sag Harbor with Ana Beatriz [Barros]. They’re just normal girls.”
Her clubs Surf Lodge in Montauk and Gold Bar have hosted the likes of Julianne Moore, Ralph Lauren, Beyoncé and Jay-Z, and Penélope Cruz and Javier Bardem. She’s a BFF of successful gents including money guru Jim Chanos and chef Eric Ripert, who has held private birthday dinners for her at Le Bernardin. “A lot of them become good friends,” she says. “I know their children. I spend Christmas with some.”
So what makes Cardoso float like fine cream while other sultry nightlife beauties sink? “I’ve never really dated a guest,” she insists. “The minute it doesn’t go well, you lose a client. And I treat the venue like my home. If you showed up at my house, I’d make you tea and take your coat. And I do that in a club.”