Henrik Stenson might just win one of golf’s biggest tournaments this weekend. This past Sunday, the Swedish golfer finished runner-up at the Shell Houston Open, putting him in an undoubtedly positive and competitive mood to fight for the iconic green jacket at this week’s Masters in Augusta, Georgia.
As if his pro golf schedule doesn’t keep him busy enough, Stenson somehow finds time to be a brand ambassador for German luxury fashion brand HUGO BOSS. We recently caught up with Stenson to talk about his work with HUGO BOSS, his style aesthetic in general, and his hopes for the Masters.
How did you get involved with HUGO BOSS? HENRIK STENSON: I started to wear HUGO BOSS in 2004—[they are] a fantastic sponsor in many ways. I’m so happy that I don’t have to shop by myself and that they have clothes for every occasion in life!
What about the brand really speaks to you? HS: I like their classy yet sporty look and the quality is always impeccable.
And what about the brand really speaks to you as a professional golfer? HS: I like to look good on and off the golf course, but more importantly, I need to feel comfortable to play well and I have always done that wearing BOSS Green.
Henrik Stenson in HUGO BOSS.
How does your Swedish heritage affect your style choices? HS: I think Scandinavians have always been interested in architecture and design and we do have a lot of nice Swedish designers. I think we are known for our clean, classic, quality design and I think that HUGO BOSS stands for that as well.
What is your favorite piece in your HUGO BOSS Collection? HS: I really like the high-zip wool sweaters—stylish, warm, and very comfortable.
Who is your style icon? HS: I don’t really have one, I just like wearing nice things!
Any expectations for the Masters? HS: I hope to come to Augusta and feel that all the work I have put down will pay off. And I hope that the green jacket will be mine one day.
Would you ever make any design updates to the Masters’ signature green jacket, and, if so, what would they be? HS: Maybe a slim-fit model, but hey, I’ll take it in any style and size just as long as I win one in my career.