May 23, 2017
Designing doyenne Rachel Zoe celebrates one year of DreamDry in New York. (photo: Sara Jaye Weiss/StarTraks Photo)
Rachel Zoe and Robin Moraetes' New York-only blowout concept, DreamDry, celebrates its one-year anniversary and infatuation with the city by showing some love for its clients. Through February 28, DreamDry patrons can check the backs of their shampoo chairs to see if they've won a "golden ticket." The passes include everything from complimentary makeup and blow-dries to five free Flywheel classes—the perfect presents for busy New Yorkers rushing off to Fashion Week events or Valentine's Day dates.
Even though the menu already includes gorgeous styles like the retro-inspired Veronica and glam updos like the Audrey, the salon is putting spins on their signature hairdos to further fête their birthday. Guests can request the Soph-arrah, a chic combination of the ‘70s-starlet-inspired Farrah with the sexy volume of the Sophia, or the Farr-ahli, a mashup of the polished Ali with the Farrah’s fun flip at the ends. And, as always, DreamDry stylists will work with clients to customize styles to fit their needs.
But perhaps the most exciting anniversary gift to DreamDry fans is the talk of expansion beyond their Flatiron and Columbus Circle outposts. Moraetes hints: “We're still scouting the next few locations and will be sure to share as soon as we break ground. Perhaps somewhere warmer….” 35 W. 21 St., 212-886-5194; 315 W. 57th St., 212-951-0485