Doña Paula, the esteemed winery that was founded in 1997 in Mendoza, Argentina, has collaborated with fan favorite Camilla Belle on a new digital campaign, A Matter of Altitude. The new campaign comprises of a series of videos, each highlighting a new artist. The launch video will feature actress Camilla Belle, and people can also look out for a video starring celebrity Chef, Fernando Trocca. The idea was born out of the belief that art comes in many forms. Each of the artists was hand selected by the Doña Paula team because of their unique backgrounds and crafts that allow them to tell the story of Doña Paula’s high altitude wines.
What sets Doña Paula’s wines apart is that they are all from high altitude vineyards found at the foothills of the incredible Andes Mountains, (where the altitude ranges from 3,200 - 5,600 feet above sea level!). Each vintage is made using only the highest quality grapes from low-yielding estate vineyards. These special high altitude vineyards, combined with winemaking’s passion and creativity, results in wines with enormous depth and delicate aromas. The specific, unique growing conditions in these high altitudes provide the vineyards with sunlight, huge temperature swings, and pure Andean snowmelt for irrigation. All contributing factors to the distinctly concentrated and flavorful wines.
The video series will transport fans all over. From the high altitude vineyards of Argentina to the cityscapes of Los Angeles, expect an all-access pass. Camilla Belle’s interest in all things epicurean combined with her South American roots is what made her the perfect collaborator for this project. Pop open a bottle of Malbec and enjoy!