Seth Weisser, Stacy Weisser, Maddie Dinda, and Gerard Maione
Joey Zauzig and Danielle Bernstein
Guests attend the What Goes Around Comes Around Madison Avenue Flagship Opening Celebration with Pernod Ricard
A view of products on display at the What Goes Around Comes Around Madison Avenue Flagship Opening Celebration
Specialty cocktails from Absolut Elyx
Pernod Ricard provided specialty cocktails
On Friday, February 8, 2019, What Goes Around Comes Around launched their sixth retail location, off of Madison Avenue at 67th Street, during New York Fashion Week. The opening celebration, hosted by WGACA co-founders Seth Weisser and Gerard Maione, took place within the historic landmark townhouse which houses the new flagship store. Press and industry VIPs were invited to toast the new space with an invitation-only fête, and treated to libations and an exclusive preview of WGACA's curated "Uptown Collection," inspired by the style and sophistication of the new flagship. Following the event, the celebration continued with an after-party at Lavo. Specialty cocktails for the opening and after-party were curated by Perrier-Jouët, Absolut Elyx and Avión Tequila.