Nestled in the West Village is an oasis of clean beauty and thoughtful wellness products. CAP Beauty is a haven packed full of your favorite clean products and even has a secret spa tucked in the back. The facials are truly a slice of heaven - you’ll leave looking years younger and mentally more balanced.
Aside from their wellness sanctuaries, (they have a location in Los Angeles too), CAP has continued to grow their cult line of functional beauty products. From their coconut butter to their Beauty Elixir, CAP has famous products because they really work.
CAP has always believed in adaptogens - powerful tonic herbs thought to help the body grow, heal and adapt. Since their opening, CAP has been at the forefront of bringing adaptogenic herbs into the beauty sphere. In fact, you would be hard pressed to find a beauty store who did it before them. And anyone who visits the CAP spa falls a little bit in love with the CAP Beauty Elixir, a gorgeous blend of beautifying He Shou Wu, Tocotrienols and Coconut Butter.
As both vendors and consumers of adaptogens, CAP has learned a thing or two over the years. They knew what they wanted to create because they knew what was missing. They became obsessed with finding the perfect herbal blends and ended up creating blends with a master herbalist who understood the synergies between the plants. The blends are meticulously sourced and designed to support bodies and minds through the rhythms of the day.
And so The O’Clocks were born. The 8 am, The 4 pm and The 10 pm blends were created to support your body throughout the day, to energize when you lag. They ground you when flightiness abounds.
To allow their vision to come to life, they enlisted the talents of “Superior Herbalist” Rehmannia Dean Thomas. Rehmannia practices Taoist Herbology, specifically from a lineage known as the Gate of Life, which he considers to be the most sophisticated system of herbs ever developed. His formulas support our three essential forces, Jing, our physical and reproductive bodies, Chi, our flame or metabolism, and Shen, our spirit. To balance these “Three Treasures,” as they are known, is to create health and energy. Rehmannia studied under the great Master Herbalist Ron Teeguarden and has written six books on tonic herbalism.