Maternity wear maven Ariane Goldman launches her first pregnancy-safe beauty line, Hatch Mama, at her perfectly pretty new boutique in Noho.
Your new store is gorgeous! ARIANE GOLDMAN: It was a true labor of love. It allowed me to take Hatch from a two-dimensional website to a three-dimensional experience. We now have community events with doulas, training sessions on birthing options and a place where women can meet and ask each other questions. Plus, we have an always-stocked cravings bar with pickles and ice cream!
What was your design inspiration? AG: The Hatch flagship was designed with ease and happiness in mind. I wanted it to feel like you’d be transported to somewhere mellow, pretty and fun—which the black, white, pink and green palette has done. Rattan, marble and brass elements give it texture, and vintage Moroccan rugs add warmth from my travels abroad.
And now you’re launching beauty. Tell us about the lineup. AG: Hatch Mama is an edited line of allnatural, nontoxic beauty products—they fight nausea and itchy bellies, while being completely safe and made from the best plant-based ingredients out there. Plus, they are gorgeous, total beauty cabinet envy!
What is the number-one item women must have from the collection? AG: I love them all, but I would have to say the Belly Mask. It takes the Korean sheet mask trend and adapts it to the belly—a belly facial, if you will.