Shop Watch: Proenza Schouler Opens

July 23, 2012 | by —Jessica Ferri | Homepage

Jack McCollough and Lazaro Hernandez

Fashion’s “It” boys, Proenza Schouler designers Jack McCollough and Lazaro Hernandez, have finally opened their first retail store on the corner of Madison Avenue and 69th Street. Though open for business, the shop is going through a “soft” phase, stocking mostly accessories and some apparel, selections of which are only available in the store.

Founded in 2002, Proenza Schouler’s first collection was the thesis project of McCollough and Hernandez while at Parsons design school. Since then, the brand has dressed some of the most fashionable celebrities and become a favorite among fashion editors.

The spring 2012 collection gives a nod to the 1950s and ’70s with chunky wooden platforms and very short skirt suits. The two-story space has been described as “downtown” looking, with exposed pipes and unfinished concrete, which has fans hoping that a SoHo storefront might not be far away. 822 Madison Ave., 212-585-3700

Like what you're reading? Get it delivered straight to your inbox. Sign up now for our newsletters >>

Around The Web
Aspen Peak Magazine Austin Way Magazine Boston Common Magazine Capitol File Magazine Gotham Magazine Hamptons Magazine Los Angeles Confidential Michigan Avenue Magazine Ocean Drive Magazine Philadelphia Style Magazine Vegas Magazine