Shop the Grand Central Beauty Launch

April 02, 2012 | by —Jessica Ferri | Homepage

Today, stop by Henri Bendel (10 AM to 8 PM) for the launch of new skincare company Grand Central Beauty. (The name was inspired by the "classic beauty" and "modern efficiency" of Grand Central station.) The line’s hero product is its S.M.A.R.T. Skin Perfecting Mask, a powder that is activated when mixed with water and a vial of the line’s Intensive Booster. Packed with marine extracts and botanicals, the mask, after 15 minutes, leaves skin feeling taught, hydrated, and radiant. Purchase the mask and receive a complimentary S.M.A.R.T. Skin Perfecting Mask facial. Bonus: Grand Central Beauty is animal-friendly and free of parabens, sulfate, petro-chemicals, and phthalates. 712 Fifth Ave.

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