Grecian Beauty Find: Apivita

February 08, 2012 | by —Jessica Ferri | Homepage

Apivita has been in the all-natural beauty business since 1979, and their products can be found in pharmacies all over Greece. The hero product? Wine Elixir Anti-Wrinkle & Firming Rich Face Cream ($50), which contains plant oils, green tea, and, yes, red wine. The skin of red grapes contains resveratrol, which has been shown to extend cell life. Patricia Field Boutique, 302 Bowery

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