CLOCKWISE FROM TOP LEFT: Top by Magaschoni; Urban Zen; bicycler, Cardsdirect Birthday card; Perf Go Green.
MAGASCHONI
A company known for its devout sense of responsibility to Mother Earth, Magaschoni now offers even more options for its eco-minded clientele. “We’re equally committed to craftsmanship and environmental concerns,” says Monica Belag Forman, president of the company. The brand uses 100 percent certified organic fibers from northwestern China, culled from free-range goats that feed on pesticide-free grasslands. End result? Nothing short of flawless. Available at Bloomingdale’s, 1000 Third Avenue, 212- 705-2000; Magaschoni, 75 Main Street, East Hampton, 631-329-8139; magaschoni.com.
PERF GO GREEN 21.0 FOUNDATION
Perf Go Green, best known for its biodegradable garbage bags, advances green education initiatives for schools, organizations, and individuals. The innovative brand hopes to demystify the concept of a green lifestyle and make it accessible to all. Learn how to reduce the damage you cause to the planet, fund your initiative, share your story, voice your opinion, or calculate your impact at the foundation’s enlightening website. Visit perfgogreen.com/foundation.
CARDS DIRECT
Saving the world one greeting at a time, Cardsdirect.com prints its recycled greeting cards on paper that contains anywhere from 30 to 100 percent post-consumer fibers. The online custom-card site also offers a recycling program, which collects unsent cards at the end of a season and sends them to nonprofit organizations for reuse. Visit cardsdirect.com.
URBAN ZEN FOUNDATION
Founded by fashion designer Donna Karan, the Urban Zen Foundation, with Sonja Nuttall as creative director, uses both retail profits and private donations to fund its mission: fostering global human rights around the world in the areas of well-being, child empowerment, and cultural preservation. The brand’s aesthetic has an international essence—ideal for the awareness it hopes to ignite. Could there be an easier way to give back than simply shopping? Urban Zen, 705 Greenwich Street, 212-206-3999; urbanzen.org.
BICYCLE HABITAT
For the past 31 years, the folks at Bicycle Habitat have recognized the benefits of cycling and helped to lead the alternative transportation movement in New York City. This local gem has withstood the challenges of being a small business in a big city throughout the decades, and today continues to meet the needs of all cyclists—from children to cruisers, BMX-ers to street racers—with myriad bikes, accessories, and classes. Bicycle Habitat, 244 Lafayette Street, 212-431-3315; bicyclehabitat.com.
