A Watch Worthy of a Yankee All-Star
by roberta naas
When Derek Jeter smacked his 3,000th hit—a home run, no less—against the Tampa Bay Rays on July 9, 2011, he became the first Yankee to achieve the remarkable feat. As part of the many celebrations to mark the milestone, Movado created this special-edition Bold Derek Jeter 3000 watch featuring a striking indigo metallic dial, customized with Jeter’s jersey number at two o’clock. Movado donated $100 from the sale of every limited-edition piece— which quickly sold out—to Jeter’s Turn 2 Foundation, which helps create alternatives for kids and teens to avoid drugs and alcohol.
“I have always appreciated the details in watches, the beauty of them,” says Jeter, who became a brand ambassador for Movado in 2006. “My partnership with Movado has enhanced that, because I’ve been lucky enough to participate in aspects of the design process with my watch, so I see the dedication and attention it requires.”
Jeter’s first watch, a Swatch that he received as a teen, ignited his passion for timepieces. “A watch is a reflection of your personal style,” says the Yankees team captain. “In general I don’t have a lot of free time, so it is key for me to find ways to manage my time effectively. As I’ve gotten older, I’ve realized how precious time is. A watch is crucial for me because I can’t stand being late, and I don’t like it when other people are late either.”
While the shortstop doesn’t wear a watch on the field, he believes that baseball, too, is all about timing. “Great plays are made by being in the right place at the right time,” says the 12-time All-Star.
the right place at the right time,” says the 12-time All-Star. Jeter uses much of his off-the-field time to support the Turn 2 Foundation, which he launched in 1996, his rookie year. “Growing up, I was a big fan of Dave Winfield, [who] was one of the first athletes to start his own foundation,” says Jeter. “I knew if I made it to the big leagues, I would start my own foundation and give back to the community.”
The name Turn 2 is both a nod to baseball’s double play and Jeter’s New York Yankees jersey number. With its goal to promote a healthy lifestyle and reward academic and social leadership among children in need, the foundation has awarded more than $16 million in grants since its inception. “You try to get them at a time in their lives when they’re still being molded into the people they will become,” says Jeter of the children his foundation addresses. “Timing is critical.”