If a passerby were to happen upon the lobby of 350 West Broadway, he or she might mistake it for a fresh, new art gallery. After all, with serpent door pulls designed by Michele Oka Doner for the entrance to the lobby and a commissioned George Condo painting and a Peter Lane ceramic installation adorning the walls, it does look the part. “I like art, and it is something that’s at the heart of the building,” says the developer, Aby Rosen. “Sophisticated buyers will recognize the names and appreciate [them].”

And although the residences mentioned above aren’t full of paintings or sculptures (yet), there are other amenities that are worth admiring, including interiors by architect William T. Georgis. The building’s eight full-floor residences, measuring between 2,875 and 3,539 square feet, range from units with two bedrooms and three and a half baths to three bedrooms and four and a half baths. Each apartment features a breakfast room, study, powder room, laundry room, and private storage in addition to a kitchen outfitted with a Sub-Zero refrigerator and a wine cooler; Gaggenau appliances; and American black walnut and stainless steel cabinetry. Gleaming in marble, the spalike bathrooms boast steam showers and Kohler bathtubs.

Many of the residences have terraces or balconies, and the penthouse overlooks charming, bustling Soho. Additionally, the building offers a 24-hour doorman, virtual-concierge service, a fitness center, and direct entry to each residence via a key-lock elevator. Prices start at $9,575,000. Visit 350wbway.com.