Keep it Moving
Gucci steps up for a cause—in this case, Mary J. Blige’s foundation for female empowerment.
In an effort to benefit Mary J. Blige’s Foundation for the Advancement of Women Now (FFAWN), Gucci is dedicating a percentage of sales of its newly created limited-edition black PVD Twirl watch to the cause. (The brand teamed with the foundation in September to host a cocktail party that kicked off the initiative.) The new Twirl ($1,895) features a black PVD case and bracelet with signature GG motif pierced in the bangle bracelet, a dial, and a rotating case adorned with black diamonds and a GUCCI FOR FFAWN engraving. “Mary J. inspires us with her songs and now through her commitment to the empowerment of disadvantaged young women,” says Frida Giannini, creative director of Gucci. “We are proud to support Mary’s foundation, and the special-edition Gucci Twirl watch that I have designed is a symbol of this partnership.” 725 Fifth Ave., 212-826-2600; gucci.com
We go behind the scenes with our cover star.