Pictured, from left:
Set off by a pink snakeskin strap, the De Beers Lady Diamond ($20,000) is an Art Deco-inspired cocktail watch in white gold with 2.32 carats of round brilliant and baguette diamonds. 703 Fifth Ave., 212-906- 0001; debeers.com
The Spike watch by Roberto Cavalli ($610) is crafted in steel and tells time in a different dimension. Morellato, 551 Fifth Ave., 212-682-8710; morellato.com
From LeVian, the Cardona Diamante ($2,995) boasts an unusual teardrop shape and 1.5 carats of diamonds. Created in a limited edition of 500 pieces, it features a lizard strap. Kay Jewelers, 136 W. 34th St., 212-594-1898; levian.com
The Bertolucci Gioco ($62,000) is issued in 18k rose gold and set with 177 diamonds. It features a purple satin strap and mother-of-pearl dial. Kenjo, 40 W. 57th St., 800-548-8463; bertolucci-watches.com
Configured as a flower, the all-diamond Rendezvous watch ($315,000) from Van Cleef & Arpels is white gold with a motherof- pearl dial. 744 Fifth Ave., 212-896-9250; vancleef-arpels.com
