Readership
| DEMOGRAPHICS | |
| HOUSEHOLD INCOME | |
| $200+ | 89% |
| $250+ | 58% |
| FEMALE | 52% |
| MALE | 48% |
| AGE | |
| 18-24 | 1% |
| 25-34 | 14% |
| 35-44 | 25% |
| 45-54 | 26% |
| 55+ | 34% |
| MARRIED | 54% |
| LIQUID ASSETS | |
| OVER $1 million | 97% |
|
BUYING POWER |
|
| PERCENTAGE OF GOTHAM READERS WHO: | |
| PURCHASED FINE JEWELRY AND WATCHES IN THE PAST YEAR | 60% |
| PLAN TO PURCHASE A VACATION HOME THIS YEAR | 85% |
| PURCHASE HEALTH AND BEAUTY PRODUCTS REGULARLY | 67% |
|
COMPARED TO THE GENERAL POPULATION,GOTHAM READERS ARE: |
| 98% MORE LIKELY TO CONTRIBUTE TO NONPROFIT ORGANIZATIONS |
| 3x MORE LIKELY TO USE A FINANCIAL SERVICES FIRM |
| 97% MORE LIKELY TO PURCHASE LUXURY WATCHES |
|
3x MORE LIKELY TO DRIVE A PRESTIGE LUXURY VEHICLE (AUDI, ASTON MARTIN, BENTLEY, BMW, CADILLAC, FERRARI, INFINITI, JAGUAR, LANDROVER, LEXUS, MASERATI, MERCEDES-BENZ, PORSCHE) |
| 2x MORE LIKELY TO PURCHASE WOMEN'S DESIGNER FASHION AND ACCESSORIES |
|
READER LIFESTYLE |
|
| PERCENTAGE OF GOTHAM READERS WHO: | |
| DINE OUT MORE THAN ONE TIME PER WEEK | 66% |
| DRINK LUXURY SPIRITS, PREMIUM BEERS, IMPORTED WINES | 70% |
| ATTEND CULTURAL PERFROMANCES | 75% |
| FREQUENT NIGHTCLUBS/LOUNGES | 54% |
| VACATION ABROAD AT LEAST ONE TIME PER YEAR | 89% |
| EXERCISE MORE THAN TWO TIMES PER WEEK | 80% |
|
COMPARED TO THE GENERAL POPULATION, GOTHAM READERS ARE: |
| 2x MORE LIKELY TO SPEND MORE THAN $3,000 ON DOMESTIC TRAVEL |
| 3x MORE LIKELY TO GO ON A SKI OR GOLF VACATION |
Statistical information gathered from Claritas, part of the Nielsen Company, a world-leading demographic research information and media company. Claritas ensures access to consumers with household incomes in excess of $200,000 and liquid assets of more than $750,000. PRIZM NE 2008. Demographic information is based on the direct mail program.
James Beard AwardsStephen Fried talks to New York's best chefs on the red-carpet of the 2012 James Beard Foundation Awards.
