CLOCKWISE FROM LEFT: Brett Ratner, Jason Binn, and Charlie Walk; Brianna Birtles, Julianna Margulies, and Bill Gould; Noah Aaron Kupferman; J.P. Parlavecchio, Mickey Rourke, Bruce Springsteen, and Patti Scialfa celebrating at a Golden Globes dinner; Jane Oster, Busta Rhymes, Miri Ben-Ari, and Josh Dardashtian; Joseph M. Demarest Jr. and David B. Cornstein; and Isaac, JoAnn, and Julia Kruger.

A United Front

Welcome to Gotham’s green issue! These pages are dedicated to highlighting New York City community leaders and relevant environmental initiatives that emphasize the need for all of us to roll up our sleeves and adapt our daily lives—and encourage others to do the same—all in the name of a healthier world.

We suggest ways to revive the planet with the help of environmentally friendly products, services, and practices. Find out about NYC recycling, dressing in an environmentally responsible fashion, dining like a locavore, and driving without undoing what you’ve done off the road.

Many large and small New York City businesses—including the SoHo Partnership, led by philanthropist and community leader Henry Buhl; Perf Go Green; Magaschoni Apparel Group; NYC & Company and Whole Foods, which launched GreeNYC reusable shopping bags; and Google—are putting in the time and effort to take their operations green.

There’s no denying it—the time is now. Let’s all do our part.




In loving memory of our friend Braden Keil

We'd like to remember Braden Keil, who lost his battle with cancer in March. As a gentleman, a father (to Kourtney Lee, Braden Lewis, and Kaitlin Rose), and a husband (to Jennifer Gould Keil), the New York Post “Gimme Shelter” real estate columnist—and occasional scribe for these pages—was truly beloved. A ranked tennis player, oenophile, friend to many, and all-around bon vivant, Keil captured the attention of all with his storytelling and scoops. His joie de vivre and his uniform— navy blazer, loafers, no socks, no tie—were his unforgettable signatures.

Braden, we toast you with a glass of your favorite Chardonnay. You made us all better people, and you are truly missed.

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