As the economic turndown has continued, few among us—even the most well-heeled of our friends and neighbors— have been spared its effects. Fewer still can boast an upswing in business. But Yossi Dina, a tough-looking yet charming Israeli former commando, is in the business of lessening others’ economic doldrums and hence has seen his empire thrive.

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Dina is known as the “pawnbroker to the rich and famous,” and he’s the go-to guy when a starlet, high roller or power broker needs discreet financial relief. His South Beverly Wilshire Jewelry & Loan is known the world over for quietly lending sizable sums to the fabulous set in exchange for ritzy collateral: luxury automobiles, watches, estate jewelry, art and other gorgeousness.

Dina’s refined taste and passion for the items he offers are evident when one surveys what he calls his Dina Collection. For the timepiece aficionado, there’s an array of vintage and designer watches from Cartier, Patek Philippe, Audemars Piguet, Rolex and the like. His jewelry selection includes men’s and ladies’ rings, cuff links, necklaces, bracelets and diamonds. The collection’s garage houses dozens of vehicles that will make even the most seasoned auto enthusiast’s jaw drop. And his art offerings include works by Warhol, Kandinsky, Chagall and Picasso.

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Whether you’re looking to acquire something truly special at a great price or lighten your financial load, Dina lets you do so with dignity and style. Dina Collection, 249–251 S. Beverly Drive, Beverly Hills, 800-650-7296;

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