Kris Fuchs and Maria Sepulveda, Suite New York’s cofounders
  Chair by Alexandra Von Furstenberg

A truly transcendent chair can become a person’s favorite spot at home, provide an inspiring place from which to work or even transform a room. Thanks to a visionary charitable effort, it can also contribute to the fight against breast cancer. Suite New York, the midcentury modern and contemporary furniture showroom, is in the midst of its second annual Pink Project, in which a group of the world’s leading designers each customize the same chair. The resulting pieces are auctioned off to benefit the Breast Cancer Research Foundation (BCRF).

For this year’s version, called the Pink Swan Project, the group tackled Arne Jacobsen’s classic 1958 Swan chair. When you look at what Alexandra Von Furstenberg, Jonathan Adler, Nate Berkus, Simon Doonan and Victoria Hagan (along with 14 others) created, you have to keep reminding yourself that they all started with the exact same chair. The results are nothing short of stunning.

Kris Fuchs, Suite New York’s principal and public relations and marketing director, could hardly believe her eyes when she first saw the finished chairs. “I was blown away. It actually was emotional,” Fuchs recalls. “They’re all beautiful. To see their versions, where they took the breast cancer element, brought the chairs to another level.”

The legendary Margherita Maccapani Missoni took a straightforward approach in her design. “The chair I designed for the Pink Swan Project celebrates grace and femininity,” she shares. “It features delicate, blush feathers and is upholstered in a classic Missoni raschel in pink and lavender hues. I imagined what a beautiful pink swan might look like in the most literal sense, and this was translated into my design.”

For his design, renowned interior designer Vincente Wolf looked to the internationally recognized symbol for breast cancer awareness. “The inspiration was taking the symbol of breast cancer, the pink ribbon, and undoing it, representing the day we find the cure,” he said. We are hoping for the unraveling of the curse of breast cancer, leaving women breast cancer free forever.” Indeed, too many lives have been impacted by this devastating disease. It’s forward-thinking events like this—along with the designers who graciously share their talent and supporters who give generously—that will help bring about a cure.

Last year’s auction, featuring variations on Hans Wegner’s Wishbone chair, was a resounding success, and this year Suite New York, the designers and BCRF are looking forward to raising even more money for breast cancer research. You are cordially invited to get in on the action.

The one-of-kind Swan chairs will be auctioned on October 1 through 31, and 80 percent of each sale price will go directly to BCRF. If you miss out on the Swan chair of your dreams (browse to your heart’s content at, you can give directly at while waiting for next year’s Pink Project.

Like what you're reading? Get it delivered straight to your inbox. Sign up now for our newsletters >>