A family business where everyone who does business is treated like family—that’s what Nat Sherman was all about, and he’d be proud to see that things haven’t changed. “We don’t just have three generations of Shermans who have worked with this company and gotten it to where it is,” asserts Herklots. “We also have three generations of customers who continue to bring the next generation in and introduce them to the sales guy they have known for 18 years. Their father introduced them, and now they are doing so with their son. There is a magical thing that happens here.” 12 E. 42nd St., 212-764-5000