Pokeware CEO Maryse Thomas’ career began with a single dress—a dress worn by Heather Locklear on Spin City, that is. “I was watching the show, saw it, grabbed my camera and gave the photo to my assistant to find the exact dress she was wearing,” says the founder of the technology company that combines video content and contextual advertising, enabling online viewers to click on any item in a video for more information or for purchase. “We’re making it convenient for people to find what they’re looking for when they are watching video. It should be that simple. You should be able to find out what something is and get it,” says Thomas, whose clients include Gucci, the National Football League and Condé Nast.
When she’s not working, Thomas is busy training for marathons, planning her upcoming wedding or playing video games. “I still play video games just like a 14-year-old kid,” says Thomas, who splits her time between Manhattan and Minnesota. “I don’t know if I’ll ever feel grown-up.”
For now, though, Thomas has found her calling. “If I hadn’t chosen this career, I’d probably own a bar on the beach,” she says. “I could teach tennis during the day and entertain in the evening.”