A Day in the Life of a Makeup Mogul
BOOM! Cosmetics founder (and model) Cindy Joseph shares her day.
July 25, 2012

Cindy Joseph is the CEO and founder of BOOM! by Cindy Joseph, an organic makeup line that is 100 percent paraben- and phthalate-free. After working as a celebrity makeup artist for 25 years, Joseph was discovered as a model at the age of 49 and has appeared in major campaigns for designers like Dolce & Gabbana. Here’s a taste of her busy schedule and healthy lifestyle.
7:00 AM
I get up and do two sunrise salutations (yoga) in the bedroom. It wakes my body up and gets me limber and ready for the day. Then I head down to kitchen for a fruit smoothie or watermelon.
8:00 AM
I throw on my cargos and a T-shirt and go into my home office to work, starting with my customer service emails. I try to respond to every one of them. Next, I plan a phone call to the bee-keepers in Hawaii that supply my ingredients for many of the products in my line, followed by a Skype meeting with my web marketing team about our next “Saturday with Cindy” video.
11:00 AM
Check in with my bookers at Ford Models to get the details for my Target go-see this afternoon and find out if a booking we have been working on with a major magazine has confirmed, and if a clothing catalog job is shooting in NYC or out of town.
11:15 AM
I am ready to move my body! I jump rope 100 times and do a few push-ups just to get my blood circulating. Then I sit on my front porch and take in the nature around me before heading back to the kitchen to make a salad of celery, fresh corn, and garbanzo beans. I take that to the porch to eat, drink some water, and relax. It is so important to make my meals pleasurable and relaxing.
12:45 PM
Get dressed up a bit and do my hair and makeup for a Target a go-see. One of the best parts of having a makeup line is that I know exactly what I'm going to use.
2:00 PM
At my Target go-see, I meet other models I know and have a fun visit with them while waiting for my turn. Go-sees are often where I get turned on to what women are seeing, doing, and thinking about their age and beauty. I want to keep talking, but must head back out of town to avoid the traffic.
3:30 PM
I start my intense workout with my trainer Vadim at his private studio in Scarsdale. He takes me to an old basement to lift a heavy tire and slam a ball on a rope into the wall. Then I put on boxing gloves and get really winded. By the time I’m done, I'm covered in sweat and feel exhausted and spent and hungry!
5:30 PM
At home, I can now have a nice mellow visit with my fiancé and share how each of our days went. And since we live with three others (we love group living!), we chat with other housemates while preparing a dinner of vegetable casserole and salad. We eat on the porch and watch the sun set over the Hudson River. It is stunningly gorgeous. We have watermelon for dessert and a tiny bit of Lindt dark chocolate with sea salt, which is a rare treat I succumb to from time to time.
8:00 PM
We race into the living room to watch one of my favorite shows, So You Think You Can Dance!
9:30 PM
I finally take my shower and climb into bed for cuddling with my fiancé.
10:30 PM
I am sound asleep!
Super-Luxe Bug Spray
Fend off insects and smell great with a fragrance that packs natural repellants.
July 06, 2012

If you're in desperate need of insect protection this summer but can't stand the chemical-smelling drugstore sprays, you're in luck. Jao Outscent ($50) is a unisex fragrance made of lemon-eucalyptus oil with patchouli, grapefruit, and fir needle—all of which are natural bug repellants. All you need is a little spritz on wrists and ankles and you're ready to enjoy nature, non-toxic and smelling great. Future Perfect, 55 Great Jones St., 212-473-2500
Compact Skincare: The VBeauté It Kit
A travel-size skincare system that fits in the palm of your hand.
June 18, 2012

Thinking ahead to your travel needs (and tight TSA regulations) VBeauté has introduced the It Kit, a skincare package perfect for travel. Each kit ($165) includes the Undercover Agent protecting serum, Rub Off exfoliator, Evidence Eraser moisturizing cream, Buying Time anti-aging cream and Eye Never eye cream in a compact case. Not only will you be armed against the stale, deeply drying air on the plane, but you’ll also have plenty of product left to keep your skin looking fresh and healthy throughout your vacation. Jeffrey New York, 449 West 14th St., 212-206-1272
Tote We Love: The Coach Bleecker Bag
The brand's new summer totes hit stores just in time for the warm weather.
June 04, 2012

Named after one of Soho’s most recognizable streets, the Coach Bleecker collection ($38 to $598) debuts just in time for summer. Made from glove-tanned leather, the everyday totes, available in a rainbow of primary colors, have striking details like hand-painted stripes and brass hardware. A complementary portfolio collection is also available. 370 Bleecker St., 212-243-3612
The Ultimate Bronzer
Guerlain's Terracotta Sun in the City bronzer gives a flawless faux glow.
May 22, 2012

Due to the popularity of its Terracotta light bronzing compact, Guerlain has released a new line of double-pressed bronzers ($70) called "Sun in the City.” All Guerlain bronzers are made according to hair color—meaning even the fairest of the fair can get away with bronzer and not look orange. Sephora citywide; sephora.com
Tried & Tested: Angelo David Full-Service Salon
Everything from couture color to expert eyebrow shaping is on offer at the Midtown East salon.
May 11, 2012

Tucked just one block behind the bustle of Grand Central/42nd St. is Angelo David Salon’s treasure trove of indulgent beauty treatments. Everything from eyebrow shaping and manicures, to couture extensions and to-dye-for color is on the menu here.
The 12-year-old, unisex salon puts customer care at its forefront. Angelo David, eponymous salon owner and creative director, handles everything from cuts and color to providing a friendly chat with his many regulars and celebrity clientele. The sleek, neutral-hued space radiates a peaceful vibe; ditto for the wonderfully attentive staff who are happy to provide anything from a glass of complimentary wine or tea to pleasant conversation.
Personalization translates into AD’s signature treatment—couture hair. When it comes to couture color, the end result is always glossy, vibrant hues that last, whether you’re seeking an of-the-moment red or conservative gray coverage. Cuts are similarly well tailored.
But attention to detail is most prominent with the salon’s couture extensions and additions. After a personal consultation, extensions are designed, then custom-fitted and blended to the client’s natural strands. Each extension is comprised of 100-percent human hair and crafted on site. Private extension styling rooms are another testament to keeping client needs paramount.
Once strands have been styled to your liking, it’s time to focus on your face itself. Celebrity brow and makeup expert Julie Tussey colors, shapes, and plucks with the precision of a true artist. The carefully crafted eyebrows are complemented by Tussey’s application of makeup from brands like Laura Mercier, MAC, and more. And although her clientele includes celebrities like Katie Lee, Keira Knightley, and Whitney Fairchild, Tussey explains as she works, making it easy to take her techniques home and execute for your everyday look.
To round out your experience at Angelo David, choose from manicures/pedicures crafted with Essie or wear-for-weeks Shellac. The salon also boasts a bevy of hair products from boar bristle brushes to detanglers. 48 E. 43rd St., 2nd Fl., 212-883-6620
Lingerie, According to Julia Restoin Roitfeld
The chic Parisian and Kiki de Montparnasse design an intimates collection for the city that never sleeps.
April 23, 2012

Julia Restoin Roitfeld in one of her creations with Kiki de
Montparnasse
Luxury fashion and lifestyle brand Kiki de Montparnasse is teaming with the Parisian visionary Julia Restoin Roitfeld to create a lingerie collection that celebrates the romance and beauty in every woman. The duo are longtime friends, and their collaboration speaks to their shared appreciation of refined designs and impeccable quality. Handcrafted of silk and French lace, “the collection is timeless and modern, sensitive and powerful, romantic and alive,” says Restoin Roitfeld. Integrating her creative expertise, the collection embraces sensuality “that is not solely about how it may make your partner feel, but more about how it makes you feel,” she says. With this idea in mind, each piece was created for an intimate life inspired by romantic imagination. 79 Greene St., 212-965-8150
Men's Pick: Western-Chic Cuff Links
Ralph Lauren introduces a country-inspired cuff link fit for city life.
April 23, 2012

Western influences have long inspired Ralph Lauren. This spring, the classic American brand introduces a pair of cuff links ($12,000) that are the most elegant interpretation of the trend we’ve seen yet. In the shape of a steer head, each cuff link is made from 18k white gold and white diamonds, and is hand-finished in England. 867 Madison Ave., 212-606-2100
The Ultimate Spring Beauty Checklist
Stock your vanity with Bluemercury founder Marla Malcom Beck’s top 10 product picks.
April 20, 2012
Just in time for spring beauty shopping, Bluemercury has opened a 2,300 square-foot beauty boutique and spa in the heart of Union Square. The sprawling shop, NYC’s third Bluemercury, houses favorite beauty and fragrance brands, such as Jo Malone, Tammy Fender, and Diptyque, to name a few. A dedicated spa area offers excellent facials—try the Modern Facial with a vitamin oxygen blast booster—and the main floor is nirvana for product junkies. We stopped by on a fair weather afternoon and Bluemercury founder Marla Malcolm Beck was kind enough to offer us some shopping advice. Above are Beck’s top ten product picks, a.k.a. the ultimate spring beauty checklist.
All products available at Bluemercury Union Square. 865 Broadway, 212-243-8100
Handbag Pick: The 3.1 Phillip Lim 31 Hour Bag
Lim launches a handbag that goes from dawn to dusk.
April 16, 2012

New Yorkers pride themselves on getting more done in 24 hours than most other people do in a week. Local designer Phillip Lim understands the New York lifestyle and this spring debuts the 31 Hour bag ($750), for when there aren’t enough hours in the day. The oversize tote folds over into a shoulder bag and can be accessorized with matching 31 Minute clutches ($450) that fit perfectly inside. Sleek and organized, the 31 Hour bag is practically a personal assistant. 115 Mercer St., 212-224-1160

























