Finally, after 100 years in the shoe business, Italian sneaker brand Superga has opened its first store in the United States in SoHo. Mary-Kate and Ashley Olsen began as lovers of the brand and now work as its creative directors. The two have designed a new collection of the sneakers for their label, The Row, available at the new boutique. The rubber-soled shoes, that go for about $65 to $80 a pair, are absolutely classic and come in every color of the rainbow. If you're more adventurous, the same shape comes in polka dots, florals, and all sorts of stylish patterns, or in a platform.78 Crosby St., 212-625-8290