Kevyn Aucoin Cosmetics at Antonio Prieto Salon

Madonna, Cher, Kate Moss, Cindy Crawford, and Elizabeth Taylor are just a few of the famed beauties on which Kevyn Aucoin has worked his makeup magic. Though the beloved makeup artist (who also moonlighted as a photographer and author) passed away in 2002, his legacy lives on, in both his unique philosophy about beauty and his eponymous makeup line, which he founded in 2001. Now, New York's Antonio Prieto Salon has a new in-salon makeup boutique featuring luxurious Kevyn Aucoin Cosmetics, so you can not only look beautiful, but feel beautiful—which, as every woman knows, is what really counts.

As did the man himself, Kevin Aucoin Cosmetics embodies the philosophy that makeup is a way to discover one's inner beauty and individuality, as opposed to hiding behind a mask. Indeed, this timeless ideal of glamour and elegance served Aucoin well throughout his 20 year career, working with the likes of Vogue and gaining the trust and love of women around the world. "Glamour is not self-conscious," said Aucoin. "It's not trying really hard. It's just expressing your own truth. I think that's what the essence of glamor really is—expressing your uniqueness." Stop by Antonio Prieto Salon for a personal introduction to Kevyn Aucoin Cosmetics and choose from full makeup, eyelash, and touch-up services from $50 to $150. 127 W 20th St., 212-255-3741