First Look: Opening Ceremony for Adidas
The new collection promises sportswear and swimwear with ‘90s London edge.
June 18, 2012
Set to hit stores in July, Adidas just dropped the Josh Olin-shot look book for its collaboration with Opening Ceremony. Inspired by the ’90s and the upcoming London Olympics (beginning July 25), the collection is stylish and versatile, with a good deal of swimwear. Though you probably wouldn't want to compete on the Olympic level in these suits, you can definitely wear them to the beach or pair them with jeans on a hot summer day. There are also shoes to match (sandals, samba sneakers)—featuring Opening Ceremony's signature bandana print. Look for the collection at Opening Ceremony in New York and the soon-to-open, first-ever London boutique early next month. 35 Howard St., 212-219-2688