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By Roberta Naas | December 4, 2015 | Watches & Jewelry
Think of the name Bulova and one immediately conjures images of the famed slogan, “Bulova Time.” Now, Bulova teams with NY City-based pop artist Christopher Lee Sauvé on a diamond watch project seen in store windows now.
Crafted in steel, this 30mm Ladies Diamond chronograph watch ($499) features a date indicator, while the steel bezel is set with diamonds and the dial boasts prong-set diamond markers.
Recently, Bulova returned to its New York City roots, relocating to the Empire State Building, and reinforcing its commitment to its rich heritage and to modernity. Standing for classic yet cutting edge time on the move, the brand has also teamed with top NY-based pop artist Christopher Lee Sauve’.
Celebrating its 140th anniversary this year, Bulova pulls out all the stops in unveiling creative new watches. Bulova’s Ladies’ Diamond collection is a focal point of the line and represents the brand’s commitment to fashion-forward design for the sophisticated woman. Watches are crafted in stainless steel with bracelets and feature handset diamonds. The line was an immediate hit, as it offers an affordable and graceful diamond option.
This year, Bulova has added beautiful new diamond pieces to further enhance the Diamond Gallery collection. The 2015 watches feature hand-set on the dials and the bezels. The new ladies’ diamond collection includes contemporary, sporty watches with clean lines, as well as dressier, but still casually elegant motifs. Versions are either 26mm three-hand watches, or sophisticated chronograph models, each with date indication. Each watch in the line is finished with top-notch details that include 316L stainless steel cases and bracelets, sapphire crystals, mother-of-pearl dials with translucent patterns on them and deployant closures on the bracelets.
The Bulova Ladies Diamond 26mm watch ($450), fashioned in steel with gold tone, featuring prong-set diamonds on a sun-ray mother-of-pearl dial and a diamond-set bezel.
Underscoring its commitment to today’s women and to these alluring diamond watch styles, Bulova goes a step further this holiday season, teaming with pop artist Christopher Lee Sauvé on a special project for its diamond watch line.
Known to be a daring artist and designer, Sauvé’s work often evokes high emotions thanks to the bold and sometimes shocking designs. Inspired by pop culture, street fashion and social activism, Sauve’ is the man known for the “Save Anna” (Vogue’s high-profile editor) campaign of 2008. Since taking up that cause, he has experienced a stellar rise to success with his own label and his project-based endeavors.
The project will link Sauvé’s unique point of view in art to Bulova’s ladies diamond collection with patented prong setting. The artwork created by Sauve includes original graphics for Bulova shopping bags, watch sleeves, in-case signage and custom window wraps for stores. There will also be web and digital ad banners, and a new social media plan to expand exposure of Sauvé’s talent and Bulova’s innovation in product.
“The collaboration between Sauvé and Bulova reinforces the brand’s reputation for being always ahead of its time,” says Gregory Thum, President of Bulova.
March 27, 2017