History tends to repeat itself, and trends cycle in and out of our wardrobes with ease. Recently the idea of bringing back heritage styles has consumed the marketplace, as evidenced by the proliferation of wingtips and bow ties on Manhattan men. In New York, drawing fashion inspiration from the past comes naturally, and Brooks Brothers is doing just that.
After nearly a century, the venerable house of prep style has returned to the Flatiron district, where it set up shop from 1884 to 1915. It was there that America was introduced to the polo button-down. To honor its heritage, the store is suited in typical Brooks Brothers fashion with exposed brick walls, curtains created from signature striped tie prints, and refurbished antique furniture. Claudio Del Vecchio, chairman and CEO, looks back at Brooks Brothers’ sense of history and embraces its forward movement. “To think that 96 years later we would be returning to within a few blocks of one of our original locations with The Flatiron Shop is a testament to the brand’s incredible staying power.” The seventh Manhattan location offers men’s and women’s apparel plus accessories for both classic and contemporary customers. 901 Broadway, 212-228-3508