April 24, 2017
| March 1, 2010 | Style & Beauty
Her own closet is famously stocked with 600 pairs of them, so Tamara Mellon, who recently moved here from London, knows a little something about creating the perfect shoe wardrobe. That’s the phrase she uses to describe Choo 24/7, a new collection of styles intended to represent the best of Jimmy Choo: “The perfect flat, the perfect pointy-toe or round-toe pump, the perfect evening shoe,” Mellon says.
More than two dozen styles comprise 24/7—from the Morse, a round-toe ballet flat in leopard print or nude patent, to Glenys, a strappy sandal in python—but don’t think of the collection as a selection of greatest hits or basics. “They’re updated versions of some of my favorites in a variety of exciting new materials, colors and heel heights,” Mellon explains.
How will Choo 24/7 differ from the designer’s regular seasonal collection? Mellon says 24/7 styles, including boots, will be repeated each season but updated in new colors and materials to refl ect the latest trends, while the seasonal collection “will continue to be innovative and fashion-forward.”
“Essentially they are investment pieces,” she says. “Iconic Jimmy Choo shapes refreshed with a modern twist.” Available at Jimmy Choo boutiques citywide
PHOTOGRAPH BY DEBORAH ANDERSON